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Creating Change
On & Off the Field


Our mission is to enhance the lives of students in need through sports in schools.

Participating in school athletic activities provides a means for students to more meaningfully engage with their education, increase academic performance and attendance and provide life skills taught through sports-based youth development. Many students are on the sidelines due to a decrease in funding of school sports programs, the introduction of pay-to-pay fees and the increased costs of equipment and transportation.

$3.5 Billion in funding was cut from urban primary schools in the U.S. from '09-'11

$381 is the average cost a student has to pay for sports

45% of kids in Washington are eligible for Free or Reduced lunch

Communities and individuals with the most need have been hit the hardest. Without healthy experiences outside the classroom, many young people are at risk of obesity, depression, substance abuse, crime or gang activities, truancy, and dropping out of school. 

Athletic programs offer a simple and powerful solution. 

Sports In Schools bridges the gap by tapping into our deep network of athletic directors, professional athletes and organizations, and generous corporate and individual donors to get much-needed funds to kids who need them.

$100,000 is the amount of funds Sports in Schools put into action last year to help keep kids engaged in school through sports

Examples include our annual Brock Huard Football camp, Funding for the Aki Karose middle school JV soccer program, equipment donations to Cleveland High School, and Individual sports and cheerleading scholarships to hundreds of individuals. 

Sources: Office of the Superintendent of Public Instruction,
May 2012, C.S. Mott National Poll on Children's Health, May 2112


News and events

Save the date! Our 2018 Gala Auction is set for May 19th at the Seattle Design Center. RSVP Here

    Social Issues Addressed

    • Childhood Obesity and Diabetes
    • Truancy and Discipline rates
    • Alcohol and Substance Abuse
    • Social Isolation and Bullying

    Sports In Schools Program Goals

    • Positive Coaching and Sportsmanship
    • Leadership Development, Self Esteem
    • League and Gender Parity in Athletics
    • High School Graduation
    • Education beyond High School

    SIS In Action

    Brock Huard Camp

    Each year, through the generosity of Brock Huard, 710 ESPN radio and other corporate sponsors, we put on a free, one day camp with 150 kids to teach fundamental football skills and leadership lessons. 


    Having been in ten foster homes in the span of three years, Mykel was struggling to find something and someone to connect with. Through her social worker, she was encouraged to try out for a school team. She chose cheerleading. She and her social worker were thrilled when she made the team but were shocked by the $1,500 cost that came with being part of the team. SIS paid these fees, Mykel found a connection and graduated on time. 

    Meet Michael

    Michael found SIS through our deep network of school and community resources. Having spent his last two birthdays in juvenile hall, Michael and his family, with the help of SIS, provided funds and equipment to help channel his energy towards football.

    The result? A great school year, a foundational season of football, teammates and coach/mentors, and a new friend in Seattle Seahawk Bruce Irvin. 


    SIS has funded several new programs as well as many underfunded programs for example:

    * Reinstated Freshmen Girls and Boys Basketball in the Renton School District

    * Started Middle School Softball and Baseball in the Tacoma School District

    * Started Middle School Tennis in the 5 highest free and reduced lunch schools in Seattle

    * Provided equipment for multiple school teams including Aki Kurose Middle School Soccer; Franklin Pierce School District Middle School Soccer; Stadium High School Football, Chief Sealth High School Track and Field, Softball and Tennis; Rainier Beach Cross Country, Girls Soccer and Tennis

    *  Funded Renton School District to cover the cost of pay-to-play fees for all students in financial need

    metro league all-star game

    Every year SIS sponsors this event, bringing together the Juniors and Seniors chosen as the Seattle Times Metro All-Star Soccer Players. These student-athletes from the private and public schools that make up the Metro League have the opportunity to play alongside athletes they have been playing against all season.

    2018 Sports in Schools Auction

    Save the date! This is our biggest fundraising event of the year, helping fund over 1,500 Student Athletes!

    AUCTION ITEM Donation

    SIS is grateful for the items that our supporters donate to the auction. We are always looking for special items, such as Seahawks tickets, sports merchandise, vacation getaways, restaurant gift cards, etc. If you would like to donate an item, you can find a procurement form HERE

    Corporate Sponsorship

    We are looking for key corporate sponsors for the 2018 auction. In addition to helping the mission, corporate sponsors will receive visibility at a number of different points leading up to and during the auction event. View our SPONSORSHIP LEVELS to see if there is one that would work for you.


    Auction Date

    May 19, 2018
    Doors Open at 6:00pm


    Auction Location

    Seattle Design Center
    5701 6th Ave. S.
    Seattle, WA 98108


    Where to Donate

    Send Goods or Checks to Sports and School headquarters:

    Sports in Schools
    1211 E. Denny Way., Box B7
    Seattle, WA 98122


    A Tale of Socks: The Sports In Schools Story

    It's 2008. Sports In Schools founder Will Niccolls showed up to referee a middle-school team in south Seattle and noticed something: many of the kids weren't wearing any socks. "Now most buy-the-book refs will say 'No socks, no game', says Will recalling the day. "It occurred to me that these kids deserved to play as much as the more affluent kids across the field. I had 15 minutes until game time, and there was a Target nearby, so I jumped in my car and came back with socks!" The rest is history.

    Will is the Referee Program Director for Washington Youth Soccer, overseeing 4,000 referees, including their training and development. He has spent the past 20 years refereeing soccer at all levels and is widely regarded with great respect by collegiate and professional coaches as well as fellow referees. 

    Will co-founded Sports in Schools in 2009 with his wife Kyleen. As Chairman of the Board, Will works to ensure that Sports in Schools gives every kid a chance to do something positive after school, and to provide kids healthy connections to their schools and their peers. He works directly with community partners, athletic directors, coaches and social services to remove financial barriers to ensure that all students have the opportunity to participate in school sports. Sports in Schools and our community are fortunate to have Will making such a difference in the lives of so many kids.

    Our Leadership Team

    Will Niccolls

    Founder & Chairman
    Forward - Soccer

    Kyleen Niccolls

    Co-Founder & Executive Director
    Point Guard - Basketball

    Karla AXELL 

    Middle Blocker - Volleyball

    If you have any immediate questions and would like to learn more about our program please contact us below.