Creating Change
Both On & Off the Field.

Sports in Schools enhances the lives of students in need through sports in schools.


Our mission is to enhance the lives of students in need through sports in schools.

Founders - Will & Kyleen Niccolls

45% of kids in Washington are eligible for Free or Reduced lunch

$381 is the average cost a student has to pay for sports

$3.5 Billion in funding was cut from urban primary schools in the U.S. from '09-'11

$100,000 is the amount of funds Sports in Schools put into action last year to help keep kids engaged in school through sports 

Communities and individuals with the most need have been hit the hardest. Without healthy experiences outside the classroom, many young people are at risk of obesity, depression, substance abuse, crime or gang activities, truancy, and dropping out of school. 

Athletic programs offer a simple and powerful solution. 

Sports In Schools bridges the gap by tapping into our deep network of athletic directors, professional athletes and organizations, and generous corporate and individual donors to get much-needed funds to kids who need them.

Examples include our annual Brock Huard Football camp, Funding for the Aki Karose middle school JV soccer program, equipment donations to Cleveland High School, and Individual sports and cheerleading scholarships to hundreds of individuals. 

Sources: Office of the Superintendent of Public Instruction,
May 2012, C.S. Mott National Poll on Children's Health, May 2112


Social Issues Addressed

  • Childhood Obesity and Diabetes
  • Truancy and Discipline rates
  • Alcohol and Substance Abuse
  • Social Isolation and Bullying
  • Youth Violence/Gang Activity

Sports In Schools Program Goals

  • Positive Coaching and Sportsmanship
  • Leadership Development, Self Esteem
  • League and Gender Parity in Athletics
  • High School Graduation
  • Education beyond High School
  • Positive, contributing members of society

Fundraising and Programming Events

Brock Huard Camp

Each year, through the generosity of Brock Huard, 710 ESPN radio and other corporate sponsors, we put on a free, one day camp with 150 kids to teach fundamental football skills and leadership lessons. 

Featured Story: Michael

We found Michael through our deep network of school and community resources. Having spent his last two birthdays in juvenile hall, Michael and his family, with the help of Sports In Schools, provided funds and equipment to help channel his energy towards football.

The result? A great school year, a foundational season of football, teammates and coach/mentors, and a new friend in Seattle Seahawk Bruce Irvin. 

Seafair Beer Gardens

Each year Sports In Schools volunteers activate at the Torchlight Parade and Seafair Hydroplane weekend at Seward Park to man the beer gardens. Sports In Schools
gets all tip proceeds. In 2014 we raised over $10,000 to support the misison. 

Winter 2015 Auction

Our annual auction is our signature event. In 2014 we
raised nearly $80,000 to help keep at risk kids
playing sports.  RSVP or donate to this year's auction here.

2015 Sports in Schools Auction. This is our biggest fundraising event of the year, helping fund over 500 Student Athletes! 

Gift Donation

We are looking for high value gifts to auction off. Seahawks tickets, sports merchandise, vacation getaways, restaurant gift cards. If you would like to donate an item, please click on "Donate Goods" to get in touch with our Executive Director. 

Corporate Sponsorship

We are looking for key corporate sponsors for the 2015 auction. In addition to helping the mission, corporate sponsors will receive visibility at a number of different points leading up to and during the auction event. Please click on "Corporate Sponsor" to get in touch with our Executive Director. 


Auction Date

February 28th, 2015
5:30 - 10:30 pm


Auction Location

Husky Stadium
3800 Montlake Blvd NE
Seattle, WA 98195


Where to Donate

Send Goods or Checks to Sports and School headquarters:

Sports in Schools
1463 East Republican Street, Box B-7
Seattle, WA 98112


A Tale of Socks: The Sports In Schools Story

It's 2008. Sports In Schools founder Will Niccolls showed up to referee a middle-school team in south Seattle and noticed something: many of the kids weren't wearing any socks. "Now most buy-the-book refs will say 'No socks, no game', says Will recalling the day. "It occurred to me that these kids deserved to play as much as the more affluent kids across the field. I had 15 minutes until game time, and there was a Target nearby, so I jumped in my car and came back with socks!" The rest is history.

Will is the Referee Program Director for Washington Youth Soccer, overseeing 4,000 referees, including their training and development. He has spent the past 20 years refereeing soccer at all levels and is widely regarded with great respect by collegiate and professional coaches as well as fellow referees. 

Will co-founded Sports in Schools in 2009 with his wife Kyleen. As Chairman of the Board, Will works to ensure that Sports in Schools gives every kid a chance to do something positive after school, and to provide kids healthy connections to their schools and their peers. He works directly with community partners, athletic directors, coaches and social services to remove financial barriers to ensure that all students have the opportunity to participate in school sports. Sports in Schools and our community are fortunate to have Will making such a difference in the lives of so many kids.

Our Leadership Team

Will Niccolls

Founder & CEO
Forward - Soccer

Kyleen Niccolls

Co-Founder & COO
Forward - Lacrosse

Karla AXELL 

Middle Blocker - Volleyball

If you have any immediate questions and would like to learn more about our program please contact us below.